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Strategic Communication

Concepts and Application

Authors

Jeff Shires, PhD

Indiana University Northwest

Editors

Alayna Een

Content Editor

In this capstone course, students integrate and apply their learning from throughout the program. Students will construct a comprehensive and strategic communication plan and evaluate its impact on organizational performance.

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Strategic Communication

Table of Contents

Authors

Editors

Any Device, Any Location

Advanced Analytics

Flashcards

Searchable Glossary

Highlights and Notes

Text, Video, Audio, Assessments