1.8 References
1 Kawasaki, G. 2004. The art of the start, New York: Portfolio.
2 Bartkus B, Glassman M, McAfee B. Mission Statement Quality and Financial Performance. European Management Journal, 24(1), 86-94.
3 http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9024539/Kodak-130-years-of-history.html
4 http://www.informationweek.com/news/global-cio/interviews/232400270
5 http://www.reuters.com/article/2012/01/19/us-kodak-bankruptcy-idUSTRE80I1N020120119
6 http://www.reuters.com/article/2012/01/19/us-kodak-idUSTRE80I08G20120119
7 Barney, J, & Hesterly, W. Strategic Management and Competitive Advantage. (New Jersey: Pearson, 2010)
8 Porter, M. Competitive Advantage (New York: Free Press, 1985)
9 Kim & Maugborgne (2000), Knowing a Winning Business Idea When You See One. Harvard Business Review, 2000 Sep-Oct;78(5):129-38, 200.
10 Porter, M. Competitive Advantage (New York: Free Press, 1985)
11 http://www.usatoday.com/money/industries/technology/story/2012-06-26/google-io-tablet/55844912/1
12 Pearce, J. "Selecting Among Alternative Grand Strategies," California Management Review. Spring 1982: 23-31.
13 https://www.pepsico.com/about/about-the-company
14 https://www.pepsico.com/about/about-the-company
15 Ibid.
16 https://www.bostonglobe.com/business/2012/01/17/ocean-spray-pepsico-announce-strategic-alliance-latin-america/DE2mvpqOxHmmqPPcfAHH3I/story.html
17 Locke, E. & Latham, G. "Building a practically useful theory of goal setting and task motivation: A 35-year odyssey." American Psychologist. Vol 57(9), Sep 2002, 705-717.