References

1 Kawasaki, G. 2004. The art of the start, New York: Portfolio.

2 Bartkus B, Glassman M, McAfee B. Mission Statement Quality and Financial Performance. European Management Journal, 24(1), 86-94.

3 http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9024539/Kodak-130-years-of-history.html

4 http://www.informationweek.com/news/global-cio/interviews/232400270

5 http://www.reuters.com/article/2012/01/19/us-kodak-bankruptcy-idUSTRE80I1N020120119

6 http://www.reuters.com/article/2012/01/19/us-kodak-idUSTRE80I08G20120119

7 Barney, J, & Hesterly, W. Strategic Management and Competitive Advantage. (New Jersey: Pearson, 2010)

8 Porter, M. Competitive Advantage (New York: Free Press, 1985)

9 Kim & Maugborgne (2000), Knowing a Winning Business Idea When You See One. Harvard Business Review, 2000 Sep-Oct;78(5):129-38, 200.

10 Porter, M. Competitive Advantage (New York: Free Press, 1985)

11 http://www.usatoday.com/money/industries/technology/story/2012-06-26/google-io-tablet/55844912/1

12 Pearce, J. "Selecting Among Alternative Grand Strategies," California Management Review. Spring 1982: 23-31.

13 http://www.pepsico.com/Investors/Corporate-Profile.html

14 http://www.pepsico.com/Investors/Corporate-Profile.html

15 Ibid.

16 http://www.pepsico.com/PressRelease/PepsiCo-and-Ocean-Spray-Announce-Strategic-Alliance-in-Latin-America01172012.html

17 Locke, E. & Latham, G. "Building a practically useful theory of goal setting and task motivation: A 35-year odyssey." American Psychologist. Vol 57(9), Sep 2002, 705-717.